Why Formas Particulares?

It's hard to translate Formas Particulares, you can't do it literally, because in Spanish, "formas" means "shape", but it can be used also as a manner, it is an answer to how. In English the word is "way"; you can go that way (path) or do it this way (course of conduct). Two different meanings for the same word. "Particulares", on the other hand, is the plural for "particular", the same meaning and spelling in both languages. Formas Particulares means Particular Ways. Every content can and needs to be shaped reflecting the personality of its creator, call it an individual or a group or enterprise or whatever, and each one of these creators has a unique background with experiences, knowledge and perspectives that only they can have, and when using that perception of life to communicate, in the unique way they have to present information, they are being particular, they are creating in Particular Ways, never seen before and never to be repeated, as the only constant in our life is change. Everyone has the power to create and communicate, that's what makes us humans, and if you feel like you've written or filmed that before, know that you are not being yourself, that you are betraying yourself by showing who you aren't. This is really useful information when you are the receiver. So let the world create the way it wants to, and let everyone create the way they can, so everything is new, different and, you may say, in a very Particular Way.